The art of marketing a product is simple; provide a simple yet effective way to communicate your product to your customer. This has been the philosophy of marketers for years as well as architects alike, communicating potential work through the use of 3D rendering
Using architectural 3D rendering creates an effective marketing tool giving a potential client a full visualization of the space or building. Architectural rendering also provides a comprehensive look at what to expect during the construction process and also the end result.
Here are some reasons why 3D rendering is an effective marketing strategy:
Virtual Representation – As stated before, photo realistic visualizations provide a clear and detailed representation of a building, banquet hall, hotel, or home. From how many windows the building will have, to the color of the paint, 3D architectural renders provide the optimal level of flexibility.
A View Through Multiple Angles – When looking to sell a potential property, there is nothing better than the ability to show the same building from a number of different angles. The average customer many times has a difficult time seeing the final product, by displaying the render from multiple angles you can help paint the full picture for the customer.
Cost Effective – Whither you decide to build a sample house or create scaled models, the cost can many times be expensive. 3D models are much less time consuming, cost effective, and economical.
Easy Changes and Edits – Once the project is finished, you have the ability to alter the image to your customers desires. This process can be easily done through the use of 3D rendering and presented back to the client for an immediate approval. 3D rendering guarantees that all aspects of the render are reviewed and up-to-date before the project goes on site.
3D renderings provide a number of crucial benefits for marketing and visual purposes that are truly unmatched. PiXate creative uses a number of sophisticated software tools to deliver the most photo realistic images to all of our customers and make their vision, a reality.