Using 3D Illustration to Sell Landscape Architecture
In order to sell a proposal for a landscape design, landscape architects need to be able to convey a vision. Design starts with understanding the demands of the site and the client, continues with brainstorming solutions, and ends with putting big ideas into action. But no design can move from thought into reality unless the client gets on board with the architect’s vision, and signs off on the work. Sometimes paper drawings alone aren’t enough to inspire a client. No matter how skilled or beautiful a drawing may be, it doesn’t approach the nuanced complexity of a 3D illustration and 3D renderings are a powerful tool in selling a landscape design, because 3D renderings allow clients to see the landscape before it is real.
Utilizing much of the same software used by today’s top movie animators, PiXate Creative renderings are stunning displays that capture not only shape, texture, and placement in a three dimensional field, but also nuances of light and shadow, color correction, and fine detailing that make the renderings come alive visually.
PiXate Creative has delivered high-impact, 3D architectural renderings for such clients as Google, GE, and University of New Hampshire. Each rendering is a masterpiece of digital illustration. Stunningly life-like and accurate, these renderings allowed architects and project engineers to overcome design and construction challenges by providing a highly realistic model before the project was built.
Including a rendering in a pitch to clients, helps landscape architects rise above their competition by carrying across a stunningly beautiful, accurate, and professional-looking rendering of the final product. A design that clients can fully visualize is more likely to be approved, and sometimes two dimensional drawings alone don’t do justice to the intentions of the landscape architects.
The challenges of selling a landscape architecture design lend themselves to 3D illustration perhaps even more than those of conventional architecture. While conventional architecture typically employs more geometric shapes and lines, which are easier to both draw and visualize, landscape architects work more with the free-flowing, erratic shapes found in nature. These unconventional shapes are a challenge for clients to picture in their mind’s eye, and especially tough to visualize from a two dimensional drawing.
3D rendering allows the viewer to move through the landscape, and see elements from all angles. This more comprehensive picture of the final product can reassure the client that they are getting exactly what they want from the design. It’s important for landscape architects and their clients to be on the same page when it comes to the design of a project, and 3D renderings from PiXate Creative can help get them there.
Past architects, engineers, construction managers, builders, and clients have used photo-realistic imagery from PiXate to foresee challenges and bring their ideas to fruition. To hear their stories, see our renderings for specific projects, and get a behind the scenes look at how our process has helped past clients succeed, provide your name and e-mail address. We’ll e-mail you a stunning portfolio of final renderings, with a brief case study on each.