Pixate Creative 3D Workflow Process: Step 2, General Massing

General Massing in architecture refers to the overall shape and size of the building. Most Architectural styles are usually defined by the use of massing, but, some focus on other aspects of the building taking away from the massing process.

If a buildings massing is not proportional, no amount of extravagant details will compensate for the lack of proportion. Massing gives the building form, providing an emotional connection with the individual.

General massing provides an excellent way for the client to understand the overall space of a building. It gives our clients the best possible perspective of the building and provides them with visual representation of the final product.

Here at PiXate Creative, we work with our clients to provide the best possible results with the use of massing as the foundation. For more information on our 3D workflow process, contact us today at 603.899.7495!

If you are interested in our entire 8 step 3D process, click here.


My interest in 3D began when the movie Toy Story was released in 1995. I was 15 and was amazed by the idea that realistic images could be computer generated. To feed my curiosity I began working with LightWave, a 3D animation package, to create cartoon characters within environments. Once I picked up 3D, I never put it down. Motivated and self taught, I spent the next 12 years perfecting and improving my 3D software application skills. I am the owner of PiXate Creative, husband, and father of two kids.